the personal style project
Become effortlessly chic.
Learn to make the most of your wardrobe, put together outfits you love, and walk out the door feeling confident — with a personal stylist guiding you along the way.
“Most unique and rewarding experience I have found online.”
Does this sound familiar?
- You have a closet full of clothes, but often feel like you have nothing to wear.
- You’re wearing the same outfits on repeat, not because you love them, but because nothing else feels quite right.
- You scroll through Instagram and Pinterest for inspiration, but when you try to recreate those looks yourself, something always seems to be missing.
- You keep spending money on clothes, hoping the next piece will make everything click, only to end up with the same frustrations.
- Or maybe your body, life or taste has changed, and your wardrobe no longer feels like you.
Meanwhile, you see those women who always look so effortlessly put together. Making it all look easy, like it comes naturally to them.
And you wonder: Why can’t I do that?
Here's what those women know that you don't (yet).
Great style isn't about having a bigger wardrobe, constantly buying new clothes, or being born with an eye for fashion.
It's about knowing what works for you, making the most of what you already own, and getting dressed without second-guessing every choice.
Because the goal isn't to have more clothes.
It's to finally feel amazing in the ones you wear.
The good news: You’re closer than you think.
You don't need a whole new wardrobe.
Or another capsule wardrobe checklist telling you which ten pieces every woman should own.
And you certainly don't need to start dressing like somebody else.
You just need to understand what makes an outfit work, and how to make it work for YOU.
“I have already learned so much! Mistakes I kept making over and over again. How to use the clothes I already have in my closet to create new and interesting outfits. Figuring out my personal style and, finally, feeling good in my clothes. This is a fun and supportive community. And Fee is a very skilled and inspiring stylist and instructor.”
That’s why I created the Personal Style Project.
Great style isn't something you're either born with or not.
It's something you can learn.
And you don't need years of trial and error (or an endless shopping budget) to figure it out.
Inside The Personal Style Project, I'm sharing the styling knowledge and techniques I use with my private clients, so you can finally become your own stylist.
90 days from now, your wardrobe could feel completely different...
You finally know what your personal style is.
No more blindly following trends or wondering if something is for you. You know what you love, what suits you, and how to make your clothes reflect who you are.
Your wardrobe feels full of possibilities again.
You're rediscovering pieces you forgot about, finding new ways to wear old favourites, and making combinations you never considered before.
You understand why some outfits just work.
Instead of guessing, you know how to use proportion, shape, colour and small styling details to make even the simplest outfit look put together.
Getting dressed becomes something you look forward to.
You open your wardrobe, throw on an outfit you love, and walk out the door feeling confident.
You stop wasting money on clothes you barely wear.
You know exactly what's missing from your wardrobe and which pieces are actually worth buying.
No more staring at a full wardrobe feeling like you have nothing to wear. No more buying clothes that never seem to work.
Just the confidence, creativity and know-how to make your wardrobe work for you, every single day.
“So glad I joined this community! What I love most is that the course isn’t a one-size-fits-all kind of rule book but really pushes you to dig deep and connect to your actual likes and dislikes.”
Your 90-day journey
No more piecing together random styling tips on Instagram.
We'll take it step by step, so you can go from feeling unsure about what to wear to knowing how to style yourself with confidence.
01
Find your style
Get clear on what you love, what suits you and what makes your style feel uniquely you, instead of trying to fit into someone else's idea of stylish.
02
See your wardrobe in a whole new light
Rediscover forgotten pieces, let go of what isn't working and find new ways to wear the clothes you already own.
03
Learn what makes an outfit work
Discover how to use proportions, shapes, colours and little styling details to your advantage, so you can stop guessing and start creating looks you love.
04
Shop smarter, not more
Learn to spot what's missing, avoid purchases you regret and choose pieces that make the rest of your wardrobe work harder.
The result? Not just better outfits, but the skills and intuition to style yourself with confidence.
“I’m so enjoying this course - Fee has a unique and personal way of coaching you to find your style which really resonates for me. She is also incredibly helpful and encouraging which makes the whole process such fun”
And the best part? You're not doing this alone.
Because sometimes, all it takes is a second pair of eyes and a fresh perspective.
Throughout your journey, you'll have my guidance, feedback and a community of women figuring it out alongside you.
“Fee is so wonderful! This course has helped me get out of my comfort zone and provides a safe place to consult with women of all kinds on different style dilemmas and fashion advice. Fee is super involved and you get to interact with her regularly which is also really helpful.”
A clear path to follow
No more getting lost in endless styling advice. You'll follow practical, bite-sized lessons and exercises that help you apply what you learn directly to your own wardrobe.
Weekly live coaching with me
Bring your styling questions, wardrobe dilemmas and outfit ideas to our weekly sessions. We'll work through real examples together, so you can learn from your own wardrobe and others'.
Personal feedback on your outfits
Not sure which shoes work best? Whether the proportions feel right? Or what to pair with that tricky piece you've had forever?
Share your outfits and questions in the community, and I'll help you figure it out.
A community of women who love style
A safe space to share outfit experiments, discover fresh ideas, celebrate little wins and get inspired by women on the same journey.
Support that doesn't stop after 90 days
Your first 90 days give you the foundation, but your style keeps evolving.
As a member, you'll continue to have access to live coaching, new styling content, seasonal challenges and a community that keeps you inspired to try new things.
What members say
“The insecurity of styling disappears and the fun comes in. Thank you, Fee, for taking us along in your world”
“This course really makes getting dressed more fun, at all different stages of life. Inspiring, professionally set up, excellent practical tips and regular weekly chances to ask questions: highly recommend!”
“This project has been such a gift! Now when I do go out shopping, I have a better idea of what to buy and what items may be missing from my wardrobe. Thank you so much for sharing your knowledge with all of us.”
“Most unique and rewarding experience I have found online.”
“I have already learned so much! Mistakes I kept making over and over again. How to use the clothes I already have in my closet to create new and interesting outfits. Figuring out my personal style and, finally, feeling good in my clothes. This is a fun and supportive community. And Fee is a very skilled and inspiring stylist and instructor.”
“So glad I joined this community! What I love most is that the course isn’t a one-size-fits-all kind of rule book but really pushes you to dig deep and connect to your actual likes and dislikes.”
“I’m so enjoying this course - Fee has a unique and personal way of coaching you to find your style which really resonates for me. She is also incredibly helpful and encouraging which makes the whole process such fun”
“Fee is so wonderful! This course has helped me get out of my comfort zone and provides a safe place to consult with women of all kinds on different style dilemmas and fashion advice. Fee is super involved and you get to interact with her regularly which is also really helpful.”
“This is a highlight to look forward to each week to feel creative and alive again, in my otherwise monotonous week. Would recommend a 100 times over if I can.”
Everything you need to make your wardrobe work for you.
Your investment
Monthly
$59/month
Join nowMonthly membership. Cancel anytime. Start with a guided 90-day journey, then keep learning for as long as you like.
Inside the Personal Style Project, you’ll get:
- The 90-day Personal Style Project course — Your step-by-step guide to understanding your style, making the most of your wardrobe and putting together outfits you love.
- Weekly live coaching with me — Ask your questions and get expert guidance on real-life styling dilemmas.
- Personal outfit feedback — Share your looks, get my input and learn what works and why.
- A supportive style community — Connect, experiment and get inspired by women who get it.
- Session recordings — Catch up on coaching calls whenever it suits you.
- Ongoing inspiration and support — Keep developing your style with live sessions, styling challenges and fresh content even after the initial 90 days.
Not another shopping spree adding to the pile of clothes you barely wear. An investment in the confidence and skills to make your wardrobe work for you, for years to come.
“This is a highlight to look forward to each week to feel creative and alive again, in my otherwise monotonous week. Would recommend a 100 times over if I can.”
A few questions you might have.
You don't have to figure it all out alone.
You can keep scrolling for inspiration, spending more money on clothes, and hoping that one day everything will just click.
Or you can finally learn what works for you.
With a clear path to follow, a personal stylist to guide you, and a community to cheer you on along the way.
You don't need a perfect wardrobe. You don't need to know your personal style already. And you certainly don't need to become someone else.
Come as you are, bring your clothes, and let's see what we can discover together.
Because great style isn't something you're born with.It's something you can learn.